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Russell Barnett is a creative marketing executive with deep experience in category-creating food and beverage items. As Chief Marketing Officer of My/Mo Mochi Ice Cream, Russell provides vision, direction and leadership to this entrepreneurially-spirited brand. Self-admittedly, Russel doesn’t do well with convention, especially with My/Mo Mochi Ice Cream, which has lead him to build up the brand and create a new, unexpected snacking platform in the form of modern mochi ice cream for the masses.
After a stint in the advertising business, Barnett was asked to open the US Operation and run marketing for an unknown alcohol beverage, Mike’s Hard Lemonade. During his tenure he took the brand from inception to +$150M in just five years. Barnett then headed marketing for Gardein, where the brand grew from ~$30M to a run rate of ~$90M annually before being purchased by Pinnacle Foods PF (NYSE). Additionally, Mr. Barnett held CMO tenure at KeVita which was recently sold to PepsiCo PEP (NYSE).
Other career highlights include launching the popular snack brand popchips in the US, Canada and the UK while creating the “popped chip” category.
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