Robert Wallstrom - Retail Innovation Conference & Expo

Robert Wallstrom

Robert Wallstrom

Chief Executive Officer

Vera Bradley, Inc.

Robert Wallstrom is an experienced retail executive who is focused on positioning organizations for purpose-driven success. As an advocate for the power of business to create positive influence and outcomes for people and communities, Wallstrom places a unique focus on building organizations with strong cultures that strive to positively impact all stakeholders. Wallstrom has led Vera Bradley, Inc. (VRA) as President and Chief Executive Officer since 2013, successfully executing the company’s business transformation while also championing corporate social responsibility, associate engagement and philanthropy initiatives. Wallstrom expanded the VRA portfolio with the acquisition of lifestyle brand Pura Vida in 2019. He remains focused on building a company of purpose-driven, digitally native lifestyle brands. Wallstrom has a broad background in brand positioning, product development, store operations and culture building. He is well-regarded in the retail industry for his ability to develop and execute strategic growth plans and has served on the National Retail Federation’s board since 2020. From 2007 to 2013, Wallstrom was President of Saks Fifth Avenue OFF 5TH, the outlet chain operated by Saks Fifth Avenue. In this role, he strategically repositioned the division as a growth engine, propelling it to a market-leading position. Previously, Wallstrom was Group Senior Vice President and General Manager of Saks’ flagship New York City store from 2002 to 2007. Prior to joining Saks, Wallstrom held a variety of roles of increasing responsibility at Macy’s Inc. He received his Bachelor’s degree in Business Administration with a focus in Accounting from San Diego State University.

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