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Rob Hollands is managing director of SharpEnd x io.tt, a full-service studio, platform and technology partner to some of the world’s biggest brands across, drinks, beauty, fashion and CPG. Rob is a recognised expert on connected products and packaging and is a regular speaker and writer on brand innovation and future trends. He has recently spoken at NRF, WARC, The Drum, Festival of Marketing, RetailEXPO, World Spirits Summit, AIPIA Congress, Packaging Innovations & Luxury Packaging and The IoT Podcast. Rob is responsible for the day-to-day leadership of the business as well as supporting key clients through their digital transformation. His mission is to help brands and consumers connect through the application of creativity, technology and data – removing the borders between the worlds of physical & digital and products & services. He was previously MD of Anthem Worldwide, where he led the evolution of the business from traditional brand design and packaging network to become a successful connected content agency. Prior to that he co-founded – and later sold – the award-winning digital agency UNTITLED. Away from the office, Rob is a keen Ultrarunner and has just returned from completing the Marathon Des Sables in the Sahara desert, regarded as ‘the toughest foot race on Earth’.
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