Richard Hammond


CEO and Founder


Richard Hammond is an accomplished speaker, consultant and best-selling author of “Smart Retail” and his recent breakthrough work “Friction/Reward”. He is proud to have been in retail for over 35 years and retains all his passion for the sector. Currently, Richard is CEO and Co-founder at Uncrowd; the world experts in Friction vs Reward, a ground-breaking new customer analytics approach.

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