Peter Sheldon


Senior Director Commerce Strategy


Peter is a well-known industry expert in eCommerce and omnichannel technology, having previously held the role of Vice President and Principal Analyst at Forrester Research. He spent five years leading Forrester’s global research on digital commerce technologies, helping to challenge the thinking and lead change for eCommerce executives undertaking major digital transformation and commerce technology programs. Today Peter leads Adobe’s commerce strategy and is responsible for defining the strategic vision, long term roadmap and go-to-market strategy for the company’s enterprise eCommerce platform, Magento Commerce. Peter joined Magento’s leadership team in 2015 as the firm was spun out of eBay and acquired by Permira a leading UK based private equity firm. During his tenure at Magento Peter oversaw the evolution of the product from an emerging open source platform serving SMB retailers to one of the leading global enterprise eCommerce platforms. In 2018 Magento was acquired by Adobe.

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