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Parinda Muley is currently the Vice President of Innovation & Business Development at Macy’s Inc. In this role, she leads innovation and strategic development, primarily focusing on driving initiatives that create new revenue streams, deliver exciting in-store experiences, and increase customer engagement. Most recently, Parinda spearheaded the launch of The Market @ Macy’s, Macy’s retail-as-a-service platform and Macy’s Style Crew, Macy’s micro-influencer program. These two programs have introduced completely new operational and business models to Macy’s.
Prior to joining Macy’s, Parinda spent most of her career in the media space, leading digital business development at Time Inc. She was primarily responsible for leading content syndication, ecommerce, and audio deals. Parinda was instrumental in launching Fortune, Time, and Essence podcasts.
Parinda formerly led business development at Everyblock, a hyper-local news site that was wholly owned by NBC News Digital. She also spent several years with Mitchell Madison Group, a strategy consulting firm, with a concentration in media and publishing industries.
Parinda graduated from The University of Chicago with a BA in Economics and South Asian Studies and earned her MBA from The Wharton School of Business.
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