Orlando Ribas Fernandes – Founder and CEO at XnFinity – XNFY Lab With a MSc in AI, Orlando works in Innovation & AI and for innovation during the last years! With the goal to create solutions that could change paradigms and create unique value on the market. Recently launched a joint initiative with Microsoft – XNFY Lab – A shared retail innovation lab, where retailers can have a shared team to share costs and risks of innovation… The Lab helps retailers drive and test innovation through a unique cluster that combines internal R&D, Startups, Retailers and the global reach of Microsoft. Democratizing the innovation and AI in Retail!!