Nick Hughes - Retail Innovation Conference & Expo

Nick Hughes

Nick Hughes

Creative Resource Manager

WestRock

Nick Hughes designs with the passion for effective communication. Without strategic planning and thoughtful attention a design is just visual. To create something with emotion and feeling one has to fully understand why people react the way they do. Designing is more than just an aesthetic ability, it is understanding emotional connections and how to tell a compelling story. Nick has worked for over 17 years learning the why behind the design and how to help brands craft their story. His solutions have helped brands carve their place in the ever-changing retail landscape.

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