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President & Chief Experience Officer
Michelle Collins is CEO & Founder of A Non-Agency, a consumer experience marketing consultancy based in New York. The firm was ranked #413 on the Inc. 5000 for 2020. Michelle is an experiential marketer with numerous ground-breaking and award-winning concepts. In December 2021, she was named a finalist in the “Idea Guru” category of the 1st Annual “Top Women in Marketing Awards,” sponsored by Event Marketer/Chief Marketer, for her development of the Brand Closet Showroom Social platform. Michelle represents a new type of entrepreneur who brings together experts as part of her business model that are the best-of-breed in such specialized areas as UX, Spatial Planning, Fabrication, Software Application Design, Video and Motion Graphics, Creative Technologies, Lighting and AV, Live Show & Event Production and Social Media. Such agencies of record as Publicis, M&C Saatchi and Big Spaceship, Wasserman, as well as luxury and other global brands including Richemont N. America, Lancome, Van Cleef & Arpels, Kate Spade and Google Play, to name a few, have tapped A Non-Agency to develop and deploy their experiential marketing initiatives. A recognized expert in digital content, consumer marketing, digital platforms and experiential activations, she has been responsible for other high-profile projects, including: • Michelle and A Non-Agency served as the Experiential Partner, Executive Creative Director and Producer for Digitas N. America on Delta’s booth at CES 2020 and Delta CEO’s Keynote Show in Las Vegas, the first time in CES history that an airline produced a booth or delivered the keynote. She has been sourced by design:retail and Retail Touch Points, as well as Women’s Wear Daily, Forbes, Event Marketer, Retail Wire, Modern Restaurant Management, VMSD and Commercial Property Executive for her insight into retail and consumer experience marketing trends.
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