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Vice President, General Manager
The Frye Company/Nogin
Lauren Salzinger has led The Frye Company’s DTC business since 2018. Her career has spanned 20 years in merchandising and eCommerce leadership roles. Before joining Frye, Lauren spent 9 years at Aeropostale, most notably launching the organization’s athleisure and activewear business and where her passion for eCommerce was first realized. Prior to this, Lauren served in various merchandising leadership roles at Ann Taylor and New York & Company. Since January 2022 she has served as a committee leader for the Women on Boards Project Community & Mentorship Committee, with the mission to increase the representation of women on successful, private, consumer company boards. Lauren holds a BS in Marketing from Rutgers School of Business.
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