Lauren McGrath

VP Studio & Strategy


Lauren is the Vice President of Studio and SaaS Strategy at ACTIVATE, where she leads the team responsible for ACTIVATE’s creator recruitment, ideation, execution and SaaS account management.

Previously, Lauren was Head of Talent and Influencer Engagement at Lippe Taylor. There, Lauren was responsible for leading the agency’s influencer marketing efforts, driving strategy and data-driven innovation through partnerships with leading creators and tastemakers for top beauty, consumer and healthcare clients. 

Prior to that, Lauren was the Vice President of Talent Partnerships and Influencer Strategy at Refinery29. She lead the New York-based team retaining cultural tastemakers, digital influencers and celebrities for an array of branded partnerships.

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