Laura Davis-Taylor - Retail Innovation Conference & Expo

Laura Davis-Taylor



Branded Ground

Laura Davis-Taylor Founder, Branded Ground Laura (AKA LDT) is the Founder of Branded Ground, a niche branding, strategy and content consultancy focused on elevating the retail industry and the providers that serve it. She has been focused on creating meaningful digital experiences that bridge home, life and store for over 25 years, both as a consultant and within the walls of the most lauded global agencies. Her experience is multifaceted, ranging across brand planning, digital engagement, store design, CX and retail innovation. She believes passionately that good brands do not make promises—they deliver experiences in unique ways that ignite revenue. Done right, it is this that builds irrational brand (and store) loyalty. With this philosophy, tied to her tireless passion, she has become an author, teacher, industry sage, cheerleader and innovation catalyst. Laura’s book “Lighting up the Aisle: Practices and Principles for In-store Digital Media”, was the first how-to resource for how retail brands can harness technology to reinvent their in-store experience. She serves on the Executive Board of the Digital Signage Federation, the Retail Design Institute’s SE Chapter and is an active contributor to RetailWire, RetailTouchpoints, and many other mainstream news outlets. She is also Co- Chair of ACE, the Advocates of Connected Experiences, to facilitate cross-association conversations meant to solve the challenges that affect the entire ‘connected ecosystem’.

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