At age 21 Krysta was inspired to launch Aisling Organics when she realized the unregulated chemicals in our cosmetics were causing chronic illness and there were no effective alternatives on the market. With a focus on both purpose and profit, she led a team of dedicated industry experts to develop and successfully launch a high-performance organic makeup brand. Within two years Krysta had built one of the most successful e-commerce start-ups with an extensive following to earn her the recognition of one of Entrepreneur Magazine’s Most Influential Entrepreneurs and Young Entrepreneur of the Year.