Kristin Toth - Retail Innovation Conference & Expo

Kristin Toth

Kristin Toth

President & COO


Kristin Toth Smith is currently President & Chief Operating Officer at Fernish, a furniture and home decor subscription service that makes it effortless to create your home. Her startup career began at Zulily as Vice President, Operations where she built and scaled operations through IPO. She subsequently held CEO and COO positions at startups Code Fellows (software coding school) and Dolly (on-demand last-mile delivery and moving). Earlier, in eight years at, Kristin led several teams across the company, helping build Prime, launching same day delivery, as category manager of Movies & Television, and leading the Amazon Digital Music teams responsible for building and launching Amazon’s current streaming-based digital music offering. Kristin holds a BSE and MSE in Industrial Engineering & Operations Research from the Tauber Institute for Global Operations at the University of Michigan, a SM in Civil and Environmental Engineering from MIT, and an MBA from MIT’s Sloan School of Management through the Leaders for Global Operations fellowship program. She’s also an active volunteer and serves on and leads non-profit boards of directors (currently Board Chair for University of Michigan’s Center for Entrepreneurship), boards of advisors for several startups, and dedicates time helping others be successful, through education, coaching, advisory positions, and mentoring. She is on the board of directors of Radiant Logistics (RLGT), chairing the company’s Nominating and Governance committee. She was a contributing author for Women in Tech (Sasquatch Books) and enjoys public speaking, coaching, and teaching.

Sign up for updates

Be the first to know of the event updates and promotions!