Kristen LaFrance - Retail Innovation Conference & Expo

Kristen LaFrance

Kristen LaFrance

Director of Community


Kristen LaFrance is the Director of Community at Repeat, consulting CPG brands on omnichannel growth and retention. Owner of two eCommerce communities: CPG House and DTC Fam. Before joining Repeat, Kristen LaFrance was the host of Shopify’s Resilient Retail series and two eCommerce podcasts: Playing for Keeps and eComm Noms. As the official “mayor of DTC Twitter”, Kristen is an expert on omnichannel customer retention and helping online and offline brands connect with customers, craft remarkable experiences, & build resilience for long-term success.

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