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Head of Retail Marketplace Strategy
Bobsled, an Acadia company
Kiri Masters is Head of Retail Marketplace Strategy at Acadia. Before its acquisition by Acadia, Kiri was previously the founder & CEO of Bobsled Marketing, a digital agency that helps established consumer brands grow their retail marketplace sales channels. Bobsled was named one of the top 18 Amazon firms by Business Insider and ranks in the Marketplace Pulse Top 100. Kiri is a contributor to Forbes, where she writes a weekly column about retail marketplaces from a brand’s perspective. She hosts the Ecommerce Braintrust podcast, and is the co-author of the books Instacart for CMOs and Amazon For CMOs (ranked one for the top 100 retail books of all time).
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