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President, Primark US
Kevin Tulip is the President of Primark US, leading the market through its expansion plan to reach 60 stores by 2026. Kevin started his career in retail at 16 years old, working as a part-time Retail Sales Associate at a Primark store in Newcastle, England. In these early days of his career, Kevin discovered a love for serving customers, the fast-paced store environment, and the reward of supporting his colleagues through their career development. Kevin moved through the ranks at Primark and spent 2014 to 2020 leading the Benelux market. During his time leading the Netherlands and Belgium, he established a leadership team which expanded their store estate, steered the store teams through Covid closures, and opened the market’s flagship store in Rotterdam. Since Kevin joined Primark US in 2020, he established the US Leadership Team, doubled the US store estate, and been named NRF’s 25 Hottest Retailers
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