Ken Hughes

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Consumer Behavioralist

International Keynote Speaker

Ken Hughes is now acknowledged as being one of the world’s leading authorities on consumer, shopper and cyber shopper behaviour. He is internationally renowned for helping his largely blue-chip client base to understand the physical, digital and future consumer. With 20 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics and retail futurology to explore the needs of the new consumer and predict the changes to come. Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, artificial intelligence, shopper marketing, retail trends, the millennial / Gen Z shopper and the peer-to-peer economy. As an accomplished author, TED speaker, part-time university lecturer and actor, his performances are insightful and thought-provoking. His presentations are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit. Every year, Ken shares his thought-disrupting insight with tens of thousands of delegates globally. He is one of the most popular keynote speakers booked on the international conference and webinar circuit relating to the future of consumerism. Regularly voted best speaker at events where he is invited to speak, he believes in engaging and delighting event attendees at every opportunity.

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