Kelly Cook - Retail Innovation Conference & Expo

Kelly Cook

kelly cook

President Brand, Technology and Finance

David's Bridal

Kelly N Cook Mrs. Cook is a seasoned omni-channel, digital, IT, brand, and marketing executive who thoroughly enjoys the challenges of growing companies and transforming brands. She specializes in centering brands around the customer, advancing brands down the digital and innovation paths, and galvanizing a workforce behind growth strategies. Her successes include substantial profit increases and stock growth, plus numerous external recognitions such as Newsweek, Best Place to Work for Women, and Forbes, Most Inclusive Marketing. Her industry experiences are as diverse as they come, from airlines to recycled waste to fashion to big box retail to home décor…and now brides. Companies include Continental Airlines, DSW Designer Shoe Warehouse, and Pier 1…and now David’s Bridal where she proudly leads marketing, IT, digital, harmonious experiences, analytics and insights plus ecommerce. She was recognized by Harvard Business School as one of 2003’s Most Dynamic Women in Business. She considers herself a leader with a servant’s heart who is thrilled by ordinary folks doing extraordinary things. She knows the power of a made-up mind is transformational and believes that if cauliflower can become pizza, anything can happen. She has an MBA and a Master of Finance from Tulane’s Freeman School of Business. She is a wife to Damon, of thirty years, and a mom of five, including triplets. She resides in Houston, Texas. She is also a mom to two very fat, spoiled basset hounds, Jasper and Rufus.


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