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Head of Next Gen DTC Connections & Innovation
Kate is a seasoned marketing veteran with over 20-years media and marketing experience, 13+ of those years within PepsiCo. Kate now leads Next Gen DTC Connections & Innovation, a newly formed team within PepsiCo’s global Strategy and Transformation organization driving growth for PepsiCo through the lens of consumer data and experiences. Kate’s team is responsible for creating value and enabling consumer centricity through current and next generation platforms by delivering meaningful consumer experiences through direct consumer engagement and activation across a connected direct-to-consumer network. A key part of this work is driven through the establishment of PepsiCo’s Web3 & Metaverse Center of Enablement, leading the coordination and global strategy development across all PepsiCo sectors. Prior to this role Kate has worked across PepsiCo’s global portfolio of brands driving media strategy, investment, innovation and partnership development.
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