Kate Adams - Retail Innovation Conference & Expo

Kate Adams

Kate Adams

Senior Vice President of Marketing

Validity Inc

As Senior Vice President of Marketing, Kate leads all of Validity’s marketing efforts. Prior to Validity, Kate was Vice President of Marketing at Drift, where she discovered her passion for helping and marketing to sales professionals and marketers. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products. Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement. She is passionate about bringing businesses to life in the hearts and minds of prospects and customers by creating amazing customer experiences across the entire customer lifecycle. Kate holds a Bachelor’s degree in Spanish Language and Literature from Regis College.

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