Cultivate Program Strategic Consultant
Sally Beauty Holdings
Karonda Cook is a sales and retail merchandising leader with over 15 years of experience, with leadership expertise on both the selling side and buying side of the table. This unique combination allows her to leverage her knowledge from both perspectives to cultivate partnerships and develop winning strategies. Karonda serves as the Cultivate Program Strategic Consultant for Sally Beauty and CosmoProf. Cultivate is an accelerator program created to help women beauty entrepreneurs grow their business. Sally Beauty and CosmoProf are committed to empowering female beauty entrepreneurs. Prior to Cultivate, Karonda led Sally Beauty’s Multicultural hair care category as Director of Merchandising. Karonda’s team was responsible for conceptualizing and delivering strategic category business plans, inventory management, pricing initiatives, forecasting, buying, strategic growth plans, promotional calendars, and negotiation of all aspects of the business including store events, and marketing partnerships for over 2,500 stores. Throughout her career, Karonda has been featured within some of the industry’s influential media outlets and recognized by leading organizations for her innovation and results. Karonda has a passion for giving back with a focus on empowerment. She has served as a mentor for programs dedicated to empowering female entrepreneurship and has volunteered and served on multiple boards focused on youth education. Karonda received a Marketing degree from Clark Atlanta University and an MBA from the University of Texas.
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