Jordan Witmer

ordan Witmer has led retail media strategy at multiple CPG brands, including The Hershey Company and now at Johnson & Johnson Consumer Health. Jordan operates as both practitioner and internal consultant for brand and shopper marketers, developing and implementing Retail Media & Search strategies to win share and create mutual value for both retailers and brands. Following successful stints in Digital Sales, Operations, and Channel Marketing, Jordan’s approach to Retail Media doesn’t come from a Brand Marketing or a Shopper Marketing perspective. That perspective has helped Jordan connect traditionally siloed CPG organizations through shared language and shared goals, unlocking a unique vision for how brands create value through Retail Media.