John Burch is the Sr VP of Global Footwear for Merrell, a global footwear and apparel brand since 1981. John has over 30 years of experience in the industry highlighted by leadership roles in footwear manufacturing and global sourcing. Over his career, he has embraced the changing design and development landscape and been a leader in the implementation of new processes like 3D development, digital materials, and data analytics while remaining true to old school shoemaking disciplines.
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