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Chief Marketing & Merchandising Officer
Joe Cano is the Chief Marketing & Merchandising Officer at Zappos.com, the experiential e-commerce and customer service company. In his executive role, Cano leads business development initiatives and focuses on improving the customer experience within the e-tailer’s product offerings, 360 marketing efforts, social strategy and innovating the product category review process, splitting his time between Los Angeles and Zappos headquarters in Las Vegas. Cano, who has over 20 years of experience in the e-commerce, merchandising and marketing space, most recently served as the GM of menswear, womenswear and accessories at Walmart.com, where he worked with the Jet.com and Walmart.com teams in New York. Prior to Walmart, Cano’s leadership journey began as a Senior Director of Planning for Saks Fifth Avenue, where he quickly grew into the role of VP, Chief Site Merchant, creating strategic roadmaps for the advancement of Saks.com in the digital space. After college, Cano worked in several different industries before finally deciding to give corporate retail a try. While onboarding through Hot Topic’s corporate training program, he immediately fell in love with the process of marrying data and products. Cano’s first big break was pitching the movie Twilight to his Vice President of Merchandise, predicting ahead of time that the franchise would explode to the cultural phenomenon it is today. He credits vampires for kick- starting his career. Cano understands the importance of continuing to build upon the strength of Zappos’ brand partner relationships, and to help authentically tell customer stories through Zappos’ amazing brand partners’ products.
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