Jennifer Berglund - Retail Innovation Conference & Expo

Jennifer Berglund

Jennifer Berglund

Senior Director, Ecommerce & Digital Marketing

Once Upon a Farm

Jennifer Leen Berglund brings a diverse portfolio of marketing experiences across the areas of brand, digital, content and ecommerce at both large and small CPG companies. Currently serving as the Senior Director of Ecommerce & Digital Marketing at Once Upon a Farm, Jennifer oversees the direct-to-consumer business, ecommerce marketplaces, digital media and shopper marketing functions. In this role, Jennifer has helped Once Upon a Farm deliver significant growth in its mission to provide organic, crave-worthy, refrigerated snacks for children of all ages, while also establishing it as a leading omnichannel brand. Prior to joining Once Upon a Farm, Jennifer led the marketing team at Solid Gold Pet and held various brand and digital marketing roles at large Fortune 500 companies including Nestle, General Mills and 3M. During her career she also managed relationships with CPG clients on the agency side while working at Omnicom’s Barefoot Proximity. Jennifer holds a Master of Science in Integrated Marketing Communications from Northwestern University. She resides with her husband, Matt, and two dogs, Bristoe and Aoife, in Washington, DC.

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