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Head of Web3
Ivan is the Head of Web3 for PUMA, the global sports brand with 75 years of rich history where he is charged with taking the iconic brand into new digital frontiers. As Head of Web3, Ivan has overseen multiple successful NFT projects and established PUMA as a leading brand in the space. He also led PUMA into new gaming and metaverse experiences such as Roblox, NBA All-World, and PUMA’s Black Station. Prior to being Head of Web3 for PUMA, Ivan was the brand’s Digital Culture Creative Director where he led the brand’s use of new creative executions and adoption of emerging platforms such as TikTok. Before joining PUMA, Ivan worked on social and digital initiatives for the NBA, pushing the league into new spaces – at the time – such as Reddit, Vine, Snapchat, and Musical.ly.
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