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Idoia is a manager within Clarkston Consulting’s Consumer Products Practice. Idoia has a passion for helping her clients grow by focusing on strategy, digital and marketing opportunities. In her career, Idoia has successfully transitioned brands to new brand strategies, has identified the omni-channel roles of e-commerce and DTC, and has modernized consumer marketing strategies to become more consumer-centric and digital. Before joining Clarkston, Idoia gained industry experience as a brand manager in CPG.
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