Farah is currently the Director of Strategic Partnerships and Business Development for Home and Fashion for Walmart eCommerce. She manages affiliate, branded content, and influencer for these categories. Prior to Walmart, Farah was the Director of Business Development at Brit + Co, having spent the spent the past several years building innovative partnerships in the media and social space. Farah was the first hire for business development at Brit + Co and completed 200+ deals and partnerships with media partners and brands. Prior to Brit + Co, Farah led global brand partnerships for the top Apple photography app -VSCO as the Director of Brand Engagement. An entrepreneur at heart, she founded and ran influencer marketing agency, Storylark for 3+ years, reaching an audience of 35M+ people daily. Prior to her move to media, she was a litigation attorney, admitted to the bar in both Florida and New York.
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