Ernan Roman is president of ERDM Corp. and author of Voice of the Customer Marketing. ERDM conducts specialized CX and Loyalty research to help companies understand how customers define their expectations for high-value customer experiences.
Ernan was inducted into the DMA Marketing Hall of Fame due to the results ERDM’s research-based CX strategies achieve for clients such as IBM, Microsoft, QVC, Gilt, Shinola, and HP. He was selected for Online Marketing Institute’s “Top 40 Digital Luminaries” and Crain’s “100 most influential people in business marketing.”
His widely read blog Ernan’s Insights on Marketing Best Practices appears in CMO.com, Forbes, CX Network, DMA, CustomerThink, CRMC, and Business2Community. Previous books; Opt-in Marketing and Integrated Direct Marketing.