Erika Silberstein - Retail Innovation Conference & Expo

Erika Silberstein

Erika Silberstein

President of Commerce

Wine Enthusiast Companies

Erika Strum Silberstein is President of the Commerce division of Wine Enthusiast Companies, founded by her parents in 1979. Wine Enthusiast is a commerce and media wine lifestyle business, originally founded as a catalog and magazine for wine lovers. Erika has been at Wine Enthusiast for 16 years and has a proven track record of growing online revenue and traffic in each step of her career. Her experience is rooted in Search Engine Optimization strategy, email marketing, UX and social media. Prior to Wine Enthusiast, Erika was at an SEO agency and she uses that understanding of user behavior to drive all digital development at Wine Enthusiast. She loves to challenge the status quo, driving growth and efficiency. Most recently, she built a corporate social media team that drives traffic, revenue and experimentation. She also launched lucrative email acquisition programs and an affiliate revenue channel for media. Erika believes in “test and learn” strategies, encouraging employees to be innovative and supporting them to grow alongside the business.

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