Emma Rose Cohen - Retail Innovation Conference & Expo

Emma Rose Cohen

Emma Rose Cohen



Emma Rose Cohen is the CEO and founder of Final, creators of FinalStraw—the world’s first reusable, collapsible straw that raised nearly $2 million on Kickstarter. Prior to launching Final, Emma earned a Bachelor of Science in Neuroscience from University of California, Santa Barbara and received a Master’s Degree from Harvard in Environmental Management and Sustainability. She then spent four years working in the Waste Minimization Department at Los Alamos National Laboratory. In the last decade, Emma’s passion for sustainability motivated her to help with a nonprofit, Save the Mermaids, with a mission to educate children about the harmful effects of single-use plastics. Emma has shared her expertise about the harmful effects single-use plastic has on the environment while speaking on multiple TEDx stages, at conferences like Collision from Home, and on ABC’s Shark Tank. She has shared her experiences as an entrepreneur and sustainability expert in articles written for Forbes, and as a guest on dozens of podcasts, including The Next 10 Podcast, Shopify Masters, and How I Built This. Since 2018, Emma has grown Final from a one product company to a company with an entire line of convenient, sustainable alternatives. In 2020, Final launched BiggieStraw, FinalSpork, and FinalFork. In Q1 of 2021, FinalWipe Home and FinalWipe Travel will make their debut. Waste is just a design flaw. Emma and the Final team are on a mission to change that.

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