Drew Sheriff - Retail Innovation Conference & Expo

Drew Sheriff

drew sheriff

Chief Commercial Officer


Drew Sheriff joins Parachute as the brand’s first Chief Commercial Officer (CCO). In this role, Drew will be a valued member of the executive team as he oversees retail, customer service, trade and home care for the growing lifestyle business. Drew comes to Parachute from Amazon where he was recruited to lead the online retailer’s new physical store presence, overseeing 60 new stores across multiple formats. Drew spearheaded the development of new talent, tools, and strategies across every aspect of the business during his tenure, including product management, merchandising, marketing, real estate, store design, and business development. Prior to Amazon, Drew spent 10 years at Starbucks Coffee Company in a variety of US and Global executive positions across the marketing and product organizations, including the VP of Category Brand Management and then VP of Global Coffee Innovation, where he was responsible for the development and expansion of new concepts and products, including the highly successful Starbucks Reserve Brand, Starbucks Refreshers and Nitro Cold Brew. Drew graduated cum laude from Dartmouth College before receiving his MBA from the Kellogg School of Management at Northwestern, where he was an F.C. Austin scholar. He currently resides in Seattle, WA with his wife and daughter.

Sign up for updates

Be the first to know of the event updates and promotions!