Diana Barr - Retail Innovation Conference & Expo

Diana Barr

Diana Barr

Director, Digital and Loyalty Marketing

Coborn's, Inc.

Diana Barr is Director of Digital and Loyalty Marketing for Coborn’s, Inc., a Minnesota-based, employee-owned company with 120+ grocery, convenience, liquor and other retail locations throughout the Midwest. Throughout her 15+ year career, she’s blended her passion for consumer psychology with data-driven strategies to develop omnichannel marketing campaigns that maximize ROI. In 2021, she was named a Chain Store Age Top Women in Retail Tech for her work on the frontlines of retail’s accelerated shift to new technologies and leveraging personalized solutions to drive customer engagement in new ways. She holds a Bachelor of Arts degree in Journalism and an MBA in Marketing from University of Minnesota.

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