Daniel Firtel - Retail Innovation Conference & Expo

Daniel Firtel




Daniel led top real estate investment and leasing firms in California for over 15 years where he had a multi-billion dollar track record in real estate development, sales, and lease transactions. He is also a serial entrepreneur, starting and expanding several successful businesses during his career including a chain of fast casual restaurants. In 2018 Daniel entered into the cannabis industry starting to advise cannabis companies on growth and expansion into new markets. He has gone on to be one of the founding members of Cookies Retail, Dr. Greenthumb’s Holdings, and TRP Co. At TRP Co, Daniel is in charge of company strategy, supply chain management, business development, M&A activities, partnership management, and being an overall team visionary. Daniel graduated from University of Oregon with a Bachelor of Arts in Philosophy, and a Minor in Business Administration.

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