Dan Murphy - Retail Innovation Conference & Expo

Dan Murphy

dan murphy

SVP, Marketing

Liquid Death

Dan Murphy is SVP of marketing at Liquid Death, one of the fastest growing non-alc beverage brands of all time and the first beverage company using comedy and entertainment to make health and sustainability 50x more fun. We take the healthiest thing you can drink and package it into infinitely recyclable tallboy cans that can actually compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. A portion of Liquid Death’s proceeds goes to nonprofits who are helping to fight plastic pollution and bringing clean drinking water to those in need. Prior to Liquid Death, Dan had an advertising career building digital products (the launch of Domino’s Pizza Tracker was one of his first) as well as just about anything that connects to the Internet (sites, apps, experiential, content). He also spent 3 years at Google playing with machine learning superpowers and has founded and helped build other startups, too.

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