Craig Smith - Retail Innovation Conference & Expo

Craig Smith

Craig Smith

Founder & CEO


Craig is the Founder & CEO of leading internet optimization agency Trinity. Trinity is a four time Inc. 5000 company and was previously recognized as one of the ten fastest growing companies in Philadelphia by INC. Magazine. He has been quoted discussing web optimization in the Wall Street Journal, Stores Magazine, Internet Retailer, and Practical eCommerce. He is a frequent speaker at global eCommerce events and frequently lectures on web optimization at New York University and Villanova University. After receiving an MBA in eCommerce from Temple University, Craig worked with CIGNA Corporation (NYSE: CI) as a consultant that helped transform internal enrollment processes to a digital model ( After CIGNA, Craig worked for for Ebay Enterprise as a strategist, constructing eCommerce planning documentation for brands such as Toys R Us, Polo, Dick’s, and Radio Shack. After Ebay, Craig then started Trinity with the vision of better connecting brands with their customers online. ► About Trinity Trinity helps brands maximize internet profitability through increasing traffic, optimizing conversion rates and lowering costs. Trinity was previously the 6th fastest growing company in the Philadelphia region, a member of the Inc 5000 for the fastest growing companies in the U.S. and was chosen for the Future 50 – a selection of high growth enterprises selected by Smart CEO magazine.

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