Chad Fox - Retail Innovation Conference & Expo

Chad Fox


Vice President & Chief Marketing Officer

Dollar General

Chad Fox is Dollar General’s vice president and chief marketing officer. He joined Dollar General in April 2019, and brings over 20 years of retail, agency and CPG marketing experience to the company. Throughout his career, Chad has focused on building brands and developing integrated marketing campaigns that drive results. In his role with Dollar General, Chad is charged with representing the voice of the customer, stewarding an unmistakably Dollar General brand, generating demand and driving customer engagement, and leading the DG Media Network. Chad most recently served as vice president of marketing at Walmart, Inc., where he held responsibilities for marketing and media activities across all merchandising categories, digital products and services, seasonal events, cross-category and multicultural. Prior to that position, he held roles of increasing responsibility within Walmart, Tyson Foods, Inc. and The Richards Group. He earned a Bachelor of Science degree and an MBA from Texas Tech University.

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