Caren Sinclair-Kay is the President of Dormify, a small space home decor
ecommerce business. In her current position, Caren is responsible for the strategic
direction of the company, growth opportunities, overall management of the
company and it’s P&L. Since arriving a little over 1 year ago, the company has
experienced double digit growth and Caren has diversified the offering from dorm
decor to apartment living with the launch of APT.
Caren is a seasoned e-commerce and digital media executive and entrepreneur
who has started three online businesses over the past 10 years.
Prior to joining
Dormify, Caren was the founder and CEO of Fresh From The Farm 365, an e-
commerce site devoted to locally sourced, sustainable foods. Before starting Fresh From The Farm, Caren co-founded and was the CEO of
DoodleDeals, a discovery and daily deal site for young moms. DoodleDeals was
acquired by Plum District (Kleiner Perkins, General Catalyst, Comcast Ventures)
after only 18 months.
Here first venture, Red Jam Media, was a subscription commerce and digital
media business and was ultimately acquired by Third Age, inc.
Caren caught the digital bug early in the dot-com boom when she joined two
Cornell grads who started theglobe.com (Facebook before there was a
Facebook), a first generation social network. theglobe.com was perhaps best
known for having one of the most successful IPOs in the last two decades.
Caren also held senior management positions at Oxygen Media
and Rodale. She began her career in Management Consulting.
Caren is an active advisor in the start-up community, lending her support and
experience to DreamIt Ventures and companies such as: Greatist, Noom, Bare
Snacks, Bluum, LOZO, Red Rover, and Kidz Central Station. She is also an Alumni
interviewer for University of Pennsylvania. Caren is a judge for the Wharton Start
Up Challenge, mentors students, and has been a guest lecturer for various
Caren has a BS from Cornell University and a MBA from the Wharton School of Business.