Brendan Witcher


Vice President, Principal Analyst

Forrester Research

Brendan Witcher is an expert on consumer behavior and technology trends in the retail space. He is also a noted authority on market developments and vendors that help deliver today’s leading strategies and tactics in digital excellence. In his research, Brendan covers such topics as eCommerce, personalization, omnichannel, CX best practices, engagement strategies, and conversion optimization. Brendan spends most of his time consulting with companies that are at the forefront of dealing with digital disruption. In addition to keynoting at global industry events and advising executive teams on digital strategy, Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today.

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