Bradford Shellhammer - Retail Innovation Conference & Expo

Bradford Shellhammer

Bradford Shellhammer

VP of Buyer Experience, eBay for Charity & GM of eBay New York


Bradford Shellhammer is the Vice President of Buyer Experience for eBay and General Manager of eBay New York. As VP of Buyer Experience, Bradford is a product visionary who leads the direction, design and build of eBay’s Discovery, Growth and Engagement experiences. He has been a key innovator in eBay’s efforts to verticalize its user experiences, particularly with the launch of Authenticity Guarantee for sneakers, watches and handbags and Certified Refurbished for like-new products direct from the world’s top brands. Both of these innovations ensure each customer’s shopping journey is unique, personalized and modern. Bradford sets the vision for eBay’s personalized shopping algorithms and products, the company’s mobile strategy, and provides creative direction for visual design and curation. In addition, Bradford is the product leader for eBay for Charity, which has raised over $1B for charities around the world. As GM of eBay New York, Bradford leads one of eBay’s most important offices, which houses advertising, personalization, design and curation teams. Prior to eBay he was one of Fast Company’s ‘100 Most Creative People in Business,’ was coined the ‘King of Quirk’ by Forbes Magazine, and the ‘Eames of E-Commerce’ by Wired. He has founded multiple successful businesses and in the process has won three Webby Awards. In his spare time, you can find Bradford singing in a rock band or designing his barn in upstate New York, which is set to be featured in Architectural Digest.

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