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Vice President of Operations and Strategy
Dana Rebecca Designs
Blair Peterson, Vice President at Dana Rebecca Designs, has over 15+ years experience working across the fashion industry. Starting her career as a merchandiser at Liz Claiborne and moving on to a number of buying, planning and business lead roles, Blair has extensive knowledge about how to grow brands and connect with the target customer from experience at SPANX, ESPIRT and HOLLY HUNT. Optimizing conversion rates, streamlining operational processes, and continually evolving a strategy for growth are all key elements in Blair’s toolbox. As the e-commerce landscape continues to move fast, Blair stays current on innovative practices across industries to ensure Dana Rebecca Designs is ahead of trends and always provides a frictionless and memorable journey for the customer online. Blair understands the key to success is happy customers and establishing a personalized experience that is fun, educational, and engaging keeps DRD at the forefront of retail.
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