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OMNI CHANNEL MARKETING AND DIGITAL-ECOMMERCE LEADER
Expertise in Brand Strategy | Retail Marketing | CRM | Digital Engagement
Marketing Mix Optimization | Analytics
Innovative business, brand, and marketing executive with a reputation for driving results. Expertise in strategic planning, managing multi-channel business units, and building differentiated brand positions. Known for creating disruptive, integrated marketing platforms for consumer and B2B businesses. Dynamic change leader with a passion for breaking through barriers to deliver profits at an accelerated pace. Recognized for building exceptional teams and developing relationships across all levels and with all partners. Active life-long learner and mentor.
Sears President: “Bill has the highest strategic and marketing I.Q. in the company. ”
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