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SVP Marketing | Retail Strategy
Creative Realities Inc
In her role at Creative Realities, Beth leads clients and teams in a persuasive pursuit of technology-driven ecosystems that add purpose, relevance and value to the consumer journey specific to a branded retail environment. When the industry came to a grinding halt at the onset of COVID, she helped Creative Realities pivot and bring to market a Thermal Device and AI Platform, and now guides clients and the industry on how to apply technology to build trust as the world reopens. Her role on the Board of the Digital Signage Federation provides an ideal platform to inform and inspire new practices for a new normal. Beth also serves advisory board roles for AVIXA as well as Retail Touchpoints. Her own brand of commercial leadership style blends design thinking and technography so that connected experiences are born of the human experience – not for the sake of gadgetry – and seamlessly integrated in a way that transforms digital bling to bold, beautiful and better experiences.
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