Amy Shecter



Amy’s business leadership success has transcended industries and operating environments, with a career spanning beauty, fashion and fitness across digital and physical channels in the domestic and international markets. As a senior executive, Amy has led DTC, wholesale and licensing, in startup, high growth and turnarounds businesses with a focus on delivering strong financial results. 

An inspiring enterprise leader, executive team mentor and equally nimble strategist, operator, marketer and merchant, Amy leads the business through a discerning consumer lens and excels at galvanizing the organization to execute. She remains acutely focused on creating an emotional connection between the brand and the customer.

Currently the CEO of GLAMSQUAD, a technology-powered, consumer-focused company providing on-demand, at-home beauty services, Amy is leading the build of a digital enterprise and a strategic shift to diversified, product-focused sales channels. With a bold vision to revolutionize the beauty industry through personal commerce and an ambitious growth strategy focused on market expansion, strategic partnerships and multichannel product distribution. 

Over the past two and a half years with Amy at the helm of GLAMSQUAD, the company has more than doubled in scale, opened new markets, launched proprietary technology, forged strategic partnerships and recently launched branded products to drive awareness and revenue.

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