Amanda Smith - Retail Innovation Conference & Expo

Amanda Smith

Amanda Smith

Brand Strategist

ZenGenius, Inc.

As a modern marketer and brand strategist, Amanda is driven by design and fueled by a love for storytelling. With nearly 20 years in the retail industry, she leads with a multidisciplinary approach, collaborating with retailers and brands to leverage creativity as a profit multiplier. She pairs a broad range of leadership experience with a deep understanding of business-to-business marketing and consumer behavior to create strategies that deliver memorable experiences across all touchpoints. In her current role, Amanda heads up marketing and brand strategy for ZenGenius, Inc., collaborating with a talented team of creative strategists, visual merchandisers, and events designers. As a pragmatic planner and whole-brain thinker, she develops go-to-market strategies, targeting world-class retailers, brands, and agencies. Wearing many hats, Amanda most recently stepped in to consult, create, and execute visual strategy and solutions for renowned brands in the cannabis industry. Before joining ZenGenius in 2018, Amanda worked for OPTO International in various roles during her 14-year tenure. From her time as a design consultant to her role as Director of Marketing, she worked diligently to shift the perception of store fixture manufacturers. She played an integral part in the award-winning repositioning of the OPTO brand, recognized by VMSD and IIDA for design excellence at GlobalShop 2017. Amanda is actively involved with many industry associations and serves as an advisor for the College of DuPage Interior Design program. She is passionate about mentoring and fostering student talent while gaining insight from the future generation.

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