Alison Medina


Vice President, Content

retailX / Emerald

Alison Medina is the VP Content for Emerald, working with the retailX, Prosper and RFID Journal LIVE! portfolio of content and event brands. In this role, she is tasked with creating the vision and framework of need-to-know content for the dynamic, increasingly “phygital” retail and technology industry. She previously served as editor in chief/associate publisher of design:retail magazine, an award-winning trade publication serving the retail design industry. In her 18-plus years in the publications and events industry, Medina has been solely focused on covering retail, and rigorously studies trends and consumer nuances affecting the art and science of physical store design, ecommerce and consumer behavior. She is regularly sought after as a speaker by associations, universities, conferences, and retail and supplier brands, sharing her perspective via trend talks at various events across the globe. Medina holds a Bachelor’s degree in Magazine Journalism from The University of Georgia’s Henry W. Grady College of Journalism and Mass Communication, and was named one of Folio: magazine’s Top Women in Media in 2016.

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