Alex Sin - Retail Innovation Conference & Expo

Alex Sin

Alex Sin

Director of Strategic Design

WestRock

Alex Sin is the Director of Strategic Design Group and leads a team of multi-disciplinary designers to help our clients bring their ideas to life at retail. He has spent 27 years in the Point of Purchase Display Industry developing insight driven design concepts, effective, and efficient structural designs that attract and engage shoppers. His team focuses on business development, design strategy, and continuous improvement initiatives.

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