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Agathe Westad heads New Business for Optimove’s North American partners. She has played a central role in establishing Optimove’s US operations and in growing the company’s brand recognition and strategic partnerships. Agathe specializes in helping retail and e-commerce brands build emotionally intelligent and scalable relationship marketing strategies, by leveraging each brand’s core identity. Agathe holds a Masters in International Law from the Sorbonne University in Paris.
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