Revolutionizing Consumer Choice in the Shopping Journey

There’s been a decade’s worth of ecommerce growth just in the past few years. As a result, shoppers are finding inspiration in new ways and their shopping journeys are becoming much more fluid. Join Martha Welsh, Head of Strategy and Go To Market for Google Commerce & Payments, and Alicia Waters, CMO at Crate and […]

Tapping Local Creative Communities to Drive Commerce (Powered by MARTK’D)

How are you creating a loyal community for your brand? What makes your brand top of mind for consumers? To cut through the clutter and foster true loyalty, retailers and brands are creating in-store activations that showcase the intersection of education, art and community. In this session, you’ll hear real-world insights from Foot Locker and […]

Driving Innovation Forward by Uniting People, Process and Technology

Retailers are investing in strengthening their digital capabilities to optimize customer experiences, but success hinges on having an integrated, agile and data-driven workforce. Hear from Abercrombie & Fitch’s first Chief Digital and Technology Officer, Samir Desai, as he shares his vision and strategy for creating an internal data citizenship model to further enhance omnichannel experiences. […]

Taking a Hyper-Local Approach to Customer Experience

Consumers are hungry for convenience and expect their purchases to be delivered as soon as possible. To meet consumer demands, many companies are expanding their services to create a “Go-Local” approach that streamlines the last mile experience and accelerates delivery speeds. Hear how brands are improving their capabilities to be more efficient for consumers. During […]

Creating an Employee-First Workplace that Delivers Value and Flexibility

Have you taken a pulse-check on your employees lately? The pandemic accelerated the “work from home” and “work from anywhere” options for most industries, but this flexibility is no longer a nice to have. The retail industry must continue to find new ways to adapt the “traditional” workplace to create an environment that truly values […]

Bringing Digital Content & Communities to Stores: 5 Fresh Ideas to Test and Scale

How can retailers effectively bring various content streams together to elevate the power and promise of incremental commerce at the store level? It’s all about creating a brand-relevant, and engaging, interplay between branded content, influencers and social platforms where it matters most: at the point of decision in stores. This session will spotlight the modern […]

A New Framework for Brand Storytelling: Consistent, Contextual and Credible

Digital channels have given brands the power to amplify their beliefs, values and products to more customers than ever before. But with that power comes great responsibility; responsibility to create content, products and experiences that are relevant, trustworthy and even innovative. During this session, learn how the rules of storytelling have changed and how to: […]

Small Businesses that Scaled During the Pandemic and Proved Resilient

Small businesses that thrived during the pandemic and are continuing to flourish, all had one thing in common: They shifted traditional ways of thinking to be more inclusive, diverse, and authentic within their communities. Hear from various brands on how they focused on inclusivity, connection, and community and infused these three key components into their […]